1. Data Controller (Art. 13(1)(a) GDPR)

Private Limited Company (Ltd)
Flat 2, 144 Central Road
Surrey, SM4 5RL
United Kingdom

Phone:
Email: hello@algoblog.info

2. Categories of Data Processed

  • Contact data (email address, only when subscribing to the newsletter)
  • Usage data (pages visited, click paths, time on site) — only after consent
  • Device data (IP address, browser type, OS) — only after consent
  • Marketing identifiers (cookie IDs, advertising IDs for Meta Pixel) — only after consent

3. Legal Basis for Processing (Art. 6 GDPR)

  • Art. 6(1)(a) — Consent: Google Analytics and Meta Pixel are only activated after your explicit, informed consent via our cookie consent tool. Without consent, no analytics or marketing data is collected.
  • Art. 6(1)(b) — Contract performance: Your email address to deliver the newsletter you subscribed to.
  • Art. 6(1)(f) — Legitimate interests: Technically necessary cookies and secure, functional operation of the website.

4. Newsletter

Purpose: Delivering our weekly newsletter.
Data processed: Email address, subscription date, preferred language.
Legal basis: Art. 6(1)(b) GDPR.
Retention: Until you unsubscribe or request deletion.
Withdrawal: Unsubscribe link in every email, or email hello@algoblog.info.

5. Google Analytics

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Legal basis: Art. 6(1)(a) GDPR (consent).
Purpose: Understanding how visitors use our site to improve content and navigation.
IP anonymisation: Enabled (anonymize_ip: true) — your IP is truncated within the EU before any transfer.
International transfer to the USA: Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043. Basis: Standard Contractual Clauses (SCCs) pursuant to Art. 46(2)(c) GDPR.
Retention: Maximum 26 months, or until you withdraw consent.
More: policies.google.com/privacy

6. Meta Pixel (Facebook Pixel)

Provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland.
Legal basis: Art. 6(1)(a) GDPR (consent).
Purpose: Measuring ad effectiveness and building custom audiences for personalised ads on Facebook and Instagram.
Joint controllership: For the collection and initial transfer of data, we and Meta are joint controllers under Art. 26 GDPR. Meta is solely responsible for all subsequent processing on its servers.
International transfer to the USA: Meta Platforms Inc., 1 Meta Way, Menlo Park, CA 94025. Basis: SCCs pursuant to Art. 46(2)(c) GDPR.
Retention: Up to 180 days (Meta default), or until you withdraw consent.
More: facebook.com/privacy/policy

7. Cookies

We use three categories of cookies:

  • Essential (always active): Language preference (aa_lang), technically required session data. Legal basis: Art. 6(1)(f) GDPR. Retention: up to 12 months.
  • Analytics (consent required): Google Analytics cookies. Legal basis: Art. 6(1)(a) GDPR. Retention: up to 26 months.
  • Marketing (consent required): Meta Pixel cookies. Legal basis: Art. 6(1)(a) GDPR. Retention: up to 180 days.

You can adjust or withdraw your consent at any time via "Privacy settings" in the footer of this website.

8. Your Rights (Art. 15–21 & 77 GDPR)

  • Access (Art. 15): Request a copy of the personal data we hold about you.
  • Rectification (Art. 16): Request correction of inaccurate data.
  • Erasure (Art. 17): Request deletion under certain conditions ("right to be forgotten").
  • Restriction (Art. 18): Request that we restrict processing while a dispute is being resolved.
  • Data portability (Art. 20): Receive your data in a structured, machine-readable format.
  • Objection (Art. 21): Object to processing based on legitimate interests.
  • Withdrawal of consent (Art. 7(3)): Withdraw any previously given consent at any time with future effect.
  • Lodge a complaint (Art. 77): File a complaint with the supervisory authority in your country of residence.

To exercise any right: hello@algoblog.info
We respond within 30 days as required by Art. 12(3) GDPR.

9. Right to Lodge a Supervisory Authority Complaint

Without prejudice to any other remedy, you have the right to lodge a complaint with a data protection supervisory authority — in particular in the EU Member State of your habitual residence, your place of work, or the place of an alleged infringement — if you believe we are processing your personal data unlawfully.

10. Data Security

All data is transmitted encrypted via HTTPS/TLS. Our SQLite database is stored outside the publicly accessible web directory. We implement and regularly review technical and organisational measures (TOMs) appropriate to the risk.

11. Updates to This Policy

Last updated: January 2025. We will notify you of material changes via a prominent notice on this website. The date above always reflects the current version.